Earthquake Safety Card
Illustration / Print Design
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A two-sided, two-color, informational card showing earthquake safety procedures. While providing important safety tips, the card aims to keep the viewer feeling calm and safe with the use of warm color combinations and humanist sans serif. In a style reminiscent of This Is San Francisco, by M. Sasek, this card appeals to SF residents who love Mid Century Modern, vintage posters, and retro advertisements.

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Illustration + Safety Tips

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User Persona

In order to better understand the target audiences, I created a persona for this project. The persona helped me to develop focus, measure effectiveness, and design with user-centered approach.

One last safety tip...
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